FMG
2019 ADV Campaign
FMG 2019 ADV Campaign focused on bringing The magic world of ceramic technology to the audience.
Thanks to the company’s production systems and forward thinking research and developments, the main innovative features of ceramic techniques and porcelain stoneware were transformed into magical effects and poetic storytelling.
Once again the 2016 corporate payoff ‘Shape Your Ideas’ acquires a new meaning.
Ceramic turned out to be a material adaptable even to the craziest and most creative ideas and able to expand to infinite worlds and scopes.
Agenzia
DigitalMindCliente
FMG Fabbrica Marmi e GranitiAnno
2019Servizi
Ideazione Concept, Storyboard, Copy, Direzione Artistica, GraficaPartners
3D: TIN BOBTranslucency
One not well known feature about one porcelain stoneware collection by FMG is the capability to perfectly replicate not only the appearance of some natural stones slabs like Onix and Marble but also their translucency.
This scenographic effect was the highlight of the first ADV in which Architecture appears from darkness as flashes of light.
Light passing through surfaces progressively unveils the different elements of a hotellerie interior design, from the detail to the entire environment.
Full-body
In Italy they say ‘Devil is in the details’, I like adding ‘…and in Real Quality too’.
It’s possible to identify high quality ceramics from peculiar features recognisable only at an accurate and close look.
One of them is the full-body technology.
Ceramic printed surfaces are everywhere nowadays but a perfectly textured ceramic throughout its whole thickness is an undisputed value for its application. No matter its cut, the profile of the ceramic always shows the design you expect. No plain color border effect.
Interior design, especially the domestic contemporary one, surely benefits from this feature, allowing ceramic to be applied also to non-conventional solutions.
