Iris Ceramica
2019 ADV Campaign
From a grid of messages to a single artwork collage.
As part of a strong globally integrated communication strategy, for the client Iris Ceramica, we needed a consistent and coherent message through all the activated channels: from social media to online advertising to paper magazines.
The concept started as a never ending flowing collection of styles, suggestions and creative tips. The collection is partially split into a grid of single images, each one working on its own and inside the big puzzle.
The challenge was to keep using the concept #YourAtmosphere with the same basic ideas translated into a series of powerful single images, yet meaningful in a larger context.
The result was a combination of half collage, half illustrated works.
Agenzia
DigitalMindCliente
Iris CeramicaAnno
2019Servizi
Direzione Artistica, Ideazione Concept, Copy, Grafica, IllustrazioneArqui Collection
Obsessed with Squares, Inspired by Nature and Addicted to Geometry outlines the main features of Arqui. This is the first collection by Iris to use the new ADV format, translating them into 3 moods, 3 values, 3 styles.
In fact, the mostly squared tiles, reminiscent of the Terrazzo-pavements with their typical aggregates, blended with a strong graphic layout allow infinite mixing solutions.
Be In Collection
The second episode represents an unbound research, inspired by an outlook on the world.
That’s how a simple tile collection can tell us about Exotic Imaginary, made of Tropical Visions and Ethnic Textures.
The strong character of the collection is outlined by African style decorations, reminiscent of typical Moroccan ceramic techniques. All of this brings our minds to those distant places and makes us look at them as the starting point of a creative journey.
