Pellico
Company Profile
When a japanese leading Brand, fastly growing in the all asian far east but almost unknown in the european market, seeks visibility and growth, one of the main things to approach is a Brand analysis.
A product already established locally might need to be highlighted somewhere else; what is appreciated somewhere might need to be revisited and adapted to a different social-cultural environment in order to be appreciated somewhere else.
Following these principles, Pellico, leading brand in the Veneto district of high quality footwear, decided to develop a B2B instrument both digital and printed to be used as introduction to hypothetical new partners and to stimulate the market.
A sharp company profile synthesizing all values and qualities of the firm.
Agency
DigitalMindClient
SapienStoneYear
2018Services
Concept, shooting direction, copyright, artwork
Choices made “on the skin”
What we wanted was really clear:
find our own path and follow it fearlessly and without any inferiority complexes.
A company wishing to carve a space for itself in an already mature market, against actual giants of the sector, cannot in any way follow somebody else’s example; it must carve its own original niche and assert its own identity.
We therefore decided to look at a different sector;
For years we have seen the world of design hint() at the world of fashion. We thought it was about time to ask something in return: Pellico would have to speak a language that mixed fashion, graphics and design.
Typographical chromatic and graphic choices would be the same we would propose to a brand of furnishing accessories.
The world of footwear would have to emerge from other elements.
It was a sector belonging to the fashion world so the key to express that concept was in the details.
A pink cover, printed on soft recycled paper and finished with leather production scraps, allowed us to convey the tactile feeling of a leather shoe. The binding made with black Singer thread is a clear hint to tailoring as well as being a fundamental part of the production process.
The title itself should not convey the idea neither of the Company or of an industrial production process, rather communicate the inner dynamics of a fashion maison or of a tailoring studio.
This is how the Atelier Profile was born.
