Pellico

Our customer was a leading brand in Japan and raising in the whole asian far east, spokesperson in the world  of the Veneto district high quality footwear tradition. As often the case for brands mainly voted to export there was a certain difficulty in finding visibility in their own market of origin.
We were called to re-think their local communication strategy (from press office to social network management), their brand identity and to re-style their website.
Our starting point was to provide the company with something it did not have at the time but that was fundamental to operate in all fronts: a new image in line with the company’s values. We approached the work creating first a quality photographic repertoire, both corporate and of products bringing it  up-to-date to each new collection.
After a first analysis we chose the most appropriate style and subjects.
We then moved on to the first three photographic sessions for the spring/winter 2018 collection making a reportage about the company and its products. After that we worked at the fall/winter 2018-2019 collection.